Houbolt Road Extension

BRANDING AND SYSTEM DESIGN

The Houbolt Road Extension is a business partnership between CenterPoint Properties and United Bridge Partners. The goal of the partnership is to build a privately owned and operated 1.5-mile tolled roadway/bridge project. The project limits extend from the existing Houbolt Road/US 6 intersection south to the Schweitzer Road/Vetter Road intersection. The client contracted our team for a new identity and system for the project.

My role as a designer ranged from developing logo concepts, preparing presentations with designs, to creating collateral materials and working with the web developer to carry-out the system. Our team was comprised of a creative director, account manager, web developer and designer.

* This work is property of Res Publica Group (original copyright owner). The designer has no rights over it; the design is displayed solely for the purpose of exemplifying designer's work.