Cook County Health
Rebranding & System Design
Cook County Health is one of the largest public health systems in the nation and is considered to be the medical safety net for the region, which means treating the underserved and uninsured population. The health system includes flagship John H. Stroger, Jr. Hospital on the Near West Side, Provident Hospital on the South Side and a network of urban and suburban clinics.
The project started with reestablishing the Cook County Health identity to reflect the major changes happening within the system. This included an updated logo, fresh brand colors and a video announcing the new Cook County Health brand . Additionally, over 100 various collateral materials were designed and installed throughout Cook County.
My role as a designer ranged from developing the brand system, preparing presentations with designs, to creating collateral materials and working with the web developer to implement the system online. Our team was comprised of a creative director, account manager, account associates, web developer and designers.
* This work is property of Res Publica Group (original copyright owner). The designer has no rights over it; the design is displayed solely for the purpose of exemplifying designer's work.