Houbolt Road Extension
Branding & System Design
The Houbolt Road Extension is an ongoing business partnership between CenterPoint Properties and United Bridge Partners. The goal of the partnership is to build a privately owned and operated 1.5-mile tolled roadway/bridge. The project limits extend from the existing Houbolt Road/US 6 intersection south to the Schweitzer Road/Vetter Road intersection. The client contracted our team for a new brand and identity system for the road extension.
My role as a designer involved developing logo concepts, preparing presentations with designs, creating collateral materials and working with the web developer to implement the system. Our team was comprised of a creative director, account manager, web developer and designer.
* This work is property of Res Publica Group (original copyright owner). The designer has no rights over it; the design is displayed solely for the purpose of exemplifying designer's work.