The Festival de Arronches is a three-day cultural event in the Alentejo that highlights emerging Portuguese music, visual arts, and community-driven experiences. Rooted in the mission of decentralizing culture and making it accessible to all, the festival needed an identity that could embody its spirit of inclusivity and creativity.

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The project began with refining the festival logo to improve legibility and recognition. From there, we built a flexible design system that could adapt across platforms while maintaining a cohesive and vibrant look. The visual identity was developed to balance clarity, accessibility, and energy, ensuring that every touchpoint—from posters and signage to social media campaigns—felt approachable and engaging.

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My role as a designer included developing the brand system, creating collateral materials, and collaborating with the marketing team to produce impactful digital content for social media. Our multidisciplinary team was composed of the festival’s marketing team and designers, working together to deliver a cohesive design language that truly captured the essence of the festival—creative, approachable, and community-focused.

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* This work is property of Associação Portuguesa das Artes e da Cultura (original copyright owner). The designer has no rights over it; the design is displayed solely for the purpose of exemplifying designer's work.