Laboratório Santa Teresa

Rebranding

Laboratório Santa Teresa is a diagnostic lab in Santa Teresa, Brazil. It's a family-run business that recently transitioned to a new generation. The new management saw the need to modernize the company's identity to better connect with their growing and evolving customer base. The inspiration for Santa Teresa's logo came from the town being known as the "Hummingbird Capital" of Brazil.


My role as a designer ranged from developing logo concepts, preparing presentations with designs, creating collateral materials, and selecting and editing photography.

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